Working with Lead Users Offers a Number of Advantages in New

Working with lead users offers a number of advantages in new product development. Which of the following is NOT one of the advantages?

A) Lead users' strong needs are likely to become more widely felt in the market in the future.
B) Lead users can often provide new- product concept and design data to manufacturers because of their own attempts to satisfy their need.
C) Lead users are heavy users of the product category or technology and are likely to become profitable customers.
D) Lead users can serve as a need- forecasting benchmark for market research.
E) All of the above are advantages.

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