Dizzy's Jazz Club Charges Potential Members a $250 Joining Fee

Dizzy's Jazz Club charges potential members a $250 joining fee. In return for their annual membership fee, club members receive priority reservations for top international performers, free access to the jazz jam session held on Fridays, free access to four exclusive members- only events per year and a 50% discount on the admission price for all programmed jazz sessions. However, club members must still purchase an admission ticket as well as pay for food and beverage purchased from the bar. Dizzy's pricing is an example of:

A) offset pricing.
B) captive market pricing.
C) optional product pricing.
D) two- part pricing.
E) none of the above

Correct Answer:

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