Which of the Following Statements About Pricing Psychology Is FALSE

Which of the following statements about pricing psychology is FALSE?

A) When consumers lack information or skill necessary to make quality judgements, price becomes a very important consideration.
B) When looking for a given product, many buyers carry around reference prices, which they have formed from noting current prices or remembering past experuiences.
C) When consumers can evaluate a product's quality, they use a combination of price and observed product features to make judgements about overall quality.
D) In the absence of tangible cues to evaluate quality, consumers often turn to price as a quality signal.
E) Even small differences in price can suggest product differences.

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