Sally Has Decided to Buy Herself a New Winter Coat

Sally has decided to buy herself a new winter coat and wants to buy from the high range, preferably a cashmere coat. Based on what Sally learned while researching coats using online sources, she figures that she won't be able to obtain the required quality for less than $300. She is willing and able to pay up to $600 for the "right" coat. This price range, $300- $600, represents Sally's:

A) psychological prices.
B) reference prices.
C) product- form prices.
D) reservation prices.
E) none of the above

Correct Answer:

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