The Corporate Travel Segment Is Often Said to Be Relatively

The corporate travel segment is often said to be relatively price insensitive. Which of the following is the MOST LIKELY explanation for price insensitivity in this market segment?

A) The cost of switching to other travel service providers including airlines and hotels is relatively low.
B) It is difficult for business executives to compare suppliers and prices.
C) Travel expenses are relatively small compared to executive salaries.
D) Some, or all, of executive travel costs are paid by their employers.
E) All of the above are possible explanations.

Correct Answer:

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