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When a Car Maker Offers to Sell the Customer Accessories

Question 117

Multiple Choice

When a car maker offers to sell the customer accessories such as Bluetooth, GPS, alloy wheels and an array of computerised accessories, the car dealer is practising:


A) product line pricing.
B) product bundle pricing.
C) optional product pricing.
D) product mix pricing.
E) none of the above

Correct Answer:

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