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How Are Professionals Using the Personal Influence Channel When They

Question 88

Multiple Choice

How are professionals using the personal influence channel when they encourage their clients to recommend their services to others?


A) They are identifying influential individuals and devoting extra time to them.
B) They are using believable people in testimonial advertising.
C) They are using word- of- mouth referral channels.
D) They are communicating through community influentials, such as local talk show hosts and organisational presidents.
E) They are creating opinion leaders.

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