Multiple Choice
Bea Ware has estimated that a recent advertising campaign resulted in a sales increase of $20 million. She knows that her company spent $2.5 million on the campaign so she divides the sales increase by the advertising budget. Bea is estimating:
A) return on advertising investment.
B) advertising effectiveness.
C) return on investment.
D) copy effectiveness.
E) media effectiveness.
Correct Answer:
Verified
Correct Answer:
Verified
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