If a Company's Communication Objective Were to Increase Consumer Preference

If a company's communication objective were to increase consumer preference, it might:

A) run print ads that gave little vignettes explaining the history of the company.
B) create point- of- purchase displays for its retailers.
C) run numerous commercials stressing its name and logo.
D) emphasise its community service and worker- friendly environment, in its public relations and advertising efforts.
E) promote its product's quality, value and performance in its advertisements.

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