A Melbourne Based University Wants to Contact Year 12 Students

A Melbourne based university wants to contact year 12 students studying at Victoria's public schools. Which of the following advertising options would be the most efficient way to reach this audience?

A) billboards throughout the state
B) a direct mail piece sent to the schools
C) radio ads throughout the state
D) a 30- second commercial on local pay TV channels throughout the state
E) local newspapers ads throughout the state

Correct Answer:

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