Online Retailer, Amazon

Online retailer, Amazon.com, offers its customers music, videos, gifts, toys, consumer electronics, and office products, among other product items. Based on the customer's prior purchase history, the company recommends related CDs, books, or videos that might be of interest. This helps Amazon.com capture a greater_________ .

A) value proposition
B) customer base
C) share of customer
D) social network
E) customer ownership

Correct Answer:

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