Return on Marketing Investment (ROMI) Is Very Difficult to Measure

Return on marketing investment (ROMI) is very difficult to measure because:

A) marketers cannot agree on a consistent unit of measurement for ROMI.
B) marketers cannot agree on a universal definition of ROMI.
C) the benefit of marketing expenditure may not be felt for many years.
D) ROMI is often overlooked in favour of simpler, more readily available measures.
E) marketing and management are engaged in a protracted dispute over the superiority of ROI versus ROMI as a performance measure.

Correct Answer:

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