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Doug Dobbins Liked His Subcompact Minicar, the Micro

Question 34

Multiple Choice

Doug Dobbins liked his subcompact minicar, the Micro. The Micro didn't have much pickup and wasn't very attractive but it was easy to park and got great mileage. That's all I want in a car, thought Doug. From Doug's response, we can infer that the makers of the Micro have:


A) achieved an acceptable level of customer satisfaction.
B) offered the lowest total customer cost.
C) maximised customer satisfaction.
D) all of the above
E) none of the above

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