When Customers Experience Difficulty Evaluating Products or Services Prior to Making

When customers experience difficulty evaluating products or services prior to making a purchase, such as is the case with professional services, there is evidence that:

A) customers will rate the quality higher and be more satisfied.
B) customers will rate the quality lower and be less satisfied.
C) customers will seek out more information about the product.
D) customers will defer their judgements and postpone purchase.
E) none of the above

Correct Answer:

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