Indian Company, Tata Chemicals Has Been Developing a Range of New

Indian company, Tata Chemicals has been developing a range of new product concepts to grow its share of the table salt market. One product line includes a range of flavoured salts marketed as Salt Flavoritz. Flavours include salt with lemon- coriander; red paprika and onion- garlic. At the time when these products were launched onto the market, there was no sub- category for flavoured salts within the mother category of table salt. Tata Chemicals' foray into flavoured salts could be considered as a:

A) pioneering strategy.
B) market leadership strategy.
C) market development.
D) red ocean strategy.
E) blue ocean strategy.

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