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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    Buyers Are Divided into Different Groups Based on Social Class
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Buyers Are Divided into Different Groups Based on Social Class

Question 97

Question 97

Multiple Choice

Buyers are divided into different groups based on social class, lifestyle, or personality characteristics in segmentation that is:


A) socioeconomic.
B) sociographic.
C) demographic.
D) psychographic.
E) cultural.

Correct Answer:

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