Which Statement BEST Explains the Transition from Segmentation to Target

Which statement BEST explains the transition from segmentation to target marketing?

A) It involves evaluating the various segments and choosing a segment or segments to focus marketing activities.
B) It is a process which transcends the understanding of needs and wants.
C) It is always about quickly to capitalise on opportunities.
D) A marketing organisation will make each segment interested in their product.
E) They are the same thing.

Correct Answer:

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