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Which of the Following Is True About the Buying Centre

Question 66

Multiple Choice

Which of the following is true about the buying centre?


A) In a buying centre, one person cannot play more than one role.
B) A typical buying centre has a maximum of five or six members.
C) A buying centre consists of only mid-level managers and below.
D) It is the decision-making unit of a buying organization.
E) Gatekeepers in a buying centre are people who authorize the proposed actions of deciders or buyers.

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