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When Considering What Is Truly Wanted from Advertising Research, the Answer

Question 51

Multiple Choice

When considering what is truly wanted from advertising research, the answer depends on whom you ask.If so, which of the following can be generally accepted as true?


A) The ad agency wants numbers.
B) The account team wants to know if the ad works.
C) The client wants awards for creativity.
D) The creatives want account planning.

Correct Answer:

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