Multiple Choice
In essence,a creative brief is a(n) :
A) informal contract depicting the responsibilities of the creative team.
B) set of guidelines to get the creative group moving in the right direction.
C) solution to the primary problem of the ad campaign.
D) list of results to be expected from the ad campaign.
Correct Answer:
Verified
Correct Answer:
Verified
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Q16: Agencies can hire out research services.
Q17: The creative brief sets up the goal
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Q20: Creativity is subjective.
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