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    Advertising and Promotion Study Set 1
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    Exam 9: Managing Creativity in Advertising and IBP
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    Who Is the Liaison Between the Two Main Parties Involved
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Who Is the Liaison Between the Two Main Parties Involved

Question 76

Question 76

Multiple Choice

Who is the liaison between the two main parties involved in promotion: the client and the agency? 


A)  The agency owner 
B)  The research department 
C)  The creative director 
D)  The account executive

Correct Answer:

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