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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 9: Managing Creativity in Advertising and Ibp
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    One of John Sweeney's Suggestions About Creativity in Ad Agencies
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One of John Sweeney's Suggestions About Creativity in Ad Agencies

Question 71

Question 71

True/False

One of John Sweeney's suggestions about creativity in ad agencies is that bad work is more a matter of talent than
structure.

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