Multiple Choice
Scenario 10-2
National clothing retailer Old Navy has been known for its creative ad campaigns for a number of years. In 2010, the company decided to tap into Hollywood talent to help promote its brand. Actors Jaime Presley, Bailey Chase, and Judy Greer were signed to support the company's Scream for Savings initiative, a campaign designed to reach consumers with comedic messages. Old Navy spent over $100 million in measured media through the first two-thirds of 2010, and annual ad spending has topped $175 million in recent years.("Old Navy Taps Hollywood Talent for Halloween Spot" Brandweek Magazine, October 29, 2010)
-(Scenario 10-2) Old Navy's newest advertisements,which feature comedic messages,are examples of:
A) light-fantasy ads.
B) slice-of-life ads.
C) transformational ads.
D) humor ads.
Correct Answer:
Verified
Correct Answer:
Verified
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Q92: An advertising strategy that centers on that
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