Multiple Choice
Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water, a media planner has to decide which broad categories to use-television, radio, magazines, newspapers, Internet sites, etc.When he zeroes in on using both television and the Internet, he has chosen his:
A) unmeasured media.
B) media classes.
C) big data.
D) media vehicles.
Correct Answer:
Verified
Correct Answer:
Verified
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