Chico's Is a Clothing Retailer That Targets Middle-Aged Women Who

Chico's is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure.Chico's has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico's customers based on their spending levels.Chico's uses a(n) __________ strategy.

A) focused differentiation based on a buyer group
B) focused differentiation based on a product line segment
C) generic differentiation
D) integrated cost leadership/differentiation

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