There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline still generally applies?

A) Use different color fonts or paper to represent different sections of your plan.
B) Use informal language unless you plan to borrow at least $100,000.
C) Include as an attachment the résumés for all key players in your management team.
D) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.
E) Use bullet points for succinctness and emphasis.

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