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Very Infrequent Purchases and Limited Distribution Are Characteristic of Products

Question 2

Multiple Choice

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is


A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.

Correct Answer:

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