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    Exam 10: Developing New Products and Services
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    A Product That Has Tangible Attributes That a Consumer's Five
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A Product That Has Tangible Attributes That a Consumer's Five

Question 161

Question 161

Multiple Choice

A product that has tangible attributes that a consumer's five senses can perceive is referred to as


A) a good.
B) a service.
C) a product concept.
D) an idea.
E) an artifact.

Correct Answer:

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