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Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

Question 3

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Figure 11-6 -Figure 11-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represent A) brand identity and brand emotion. B) brand performance and brand imagery. C) consumer judgments and consumer feelings. D) brand awareness and consumer-brand connection. E) consumer feelings and brand imagery. Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represent


A) brand identity and brand emotion.
B) brand performance and brand imagery.
C) consumer judgments and consumer feelings.
D) brand awareness and consumer-brand connection.
E) consumer feelings and brand imagery.

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