A Reference Valueis Developed by the Consumer Through

A reference valueis developed by the consumer through

A) considering the amount of time and energy a consumer puts into the purchase process.
B) judging the value assigned to similar items used by the consumer's peers.
C) performing a careful break-even analysis.
D) comparing the costs and benefits of substitute items.
E) examining the true difference between customers' "needs" and "wants."

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