MooreChem Created a Marketing Dashboard for Each of Its Sales

MooreChem created a marketing dashboard for each of its sales representatives. These dashboards included seven measures-sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction. Each metric was gauged to show actual salesperson performance

A) in terms of company rank.
B) relative to the rest of the sales team.
C) relative to target goals.
D) plus expectations for the next two years.
E) based upon previous years of experience.

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