A Blue Ocean Strategy Refers to

A blue ocean strategy refers to

A) identifying a company's potential strengths, weaknesses, opportunities, and threats.
B) relating the expense of marketing effort to the marketing results obtained.
C) using percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
D) using a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) emphasizing the simultaneous pursuit of product or marketing program differentiation and lower cost in newly configured industries and markets.

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