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    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
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    Relatives, Friends, and Social Networking Sites That the Consumer Trusts
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Relatives, Friends, and Social Networking Sites That the Consumer Trusts

Question 217

Question 217

Multiple Choice

Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.


A) relational
B) marketer-dominated
C) personal
D) stakeholder
E) public

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