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Carlos Plans to Go for a Run After His Classes

Question 241

Multiple Choice

Carlos plans to go for a run after his classes are over. As he is getting dressed, he notices that one of the seams is unravelling in his favorite shorts, and he thinks it is about time for ones. In which stage of the consumer purchase decision process is Carlos at that moment?


A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) prepurchase cognition

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