When Querying Its Marketing Information System (MIS), One Convenience Store

When querying its marketing information system (MIS) , one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this information from its MIS to find a statistical link between the two product categories.

A) linear trend extrapolation
B) heuristic modeling
C) data mining
D) descriptive research
E) RFID data

Correct Answer:

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