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The Claritas PRIZM Lifestyle Segmentation Is Based on the Belief

Question 54

Multiple Choice

The Claritas PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.


A) situational segmentation
B) socioeconomic segmentation
C) demographic segmentation
D) psychographic segmentation
E) behavioral segmentation

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