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    MKTG Study Set 4
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    Exam 2: Strategic Planning and Competitive Advantage
  5. Question
    Strategic Planning Is the Managerial Process of Creating and Maintaining
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Strategic Planning Is the Managerial Process of Creating and Maintaining

Question 29

Question 29

True/False

Strategic planning is the managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.

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