Which of the Following Is True of Usage-Rate Segmentation

Which of the following is true of usage-rate segmentation?

A) It combines former users,potential users,first-time users,light or irregular users,medium users,and heavy users.
B) Categories of products do not vary with the product in user-rate segmentation.
C) Heavy users often change their preferences.
D) It groups potential customers on the basis of their personality,motives,and lifestyles.

Correct Answer:

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