Multiple Choice
A vehicle manufacturer makes base models using a large-scale production process.It also partners with small companies that help customize its vehicles,thus offering a wide range of packages involving a variety of chassis colors,upholstery designs,music systems,GPS devices,and passenger safety options.The company's approach to its service offering is an example of ______.
A) mass customization
B) mass standardization
C) customization
D) standardization
Correct Answer:
Verified
Correct Answer:
Verified
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