Shopper Marketing Has Significant Implications for Retailers' Supply Chains,which Must

Shopper marketing has significant implications for retailers' supply chains,which must react more quickly to customer demand changes as instore initiatives become ______.

A) more unique and long-term and products become more customized
B) more unique and short-term and products become more standardized
C) less unique and short-term and products become more customized
D) more unique and short-term and products become more customized

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