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Which of the Following Illustrate a Difference Between a Push

Question 45

Multiple Choice

Which of the following illustrate a difference between a push strategy and a pull strategy?


A) Social media are used in a push strategy,whereas personal selling is used in a pull strategy.
B) Wholesalers are targeted in a push strategy,whereas end consumers are targeted in a pull strategy.
C) A push strategy focuses on content marketing,whereas a pull strategy focuses on offering aggressive discounts.
D) No intermediaries are involved in a push strategy,whereas wholesalers and retailers are involved in a pull strategy.

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