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    MKTG Study Set 4
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    Exam 17: Personal Selling and Sales Management
  5. Question
    A Step in the Selling Process That Concerned with Identifying
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A Step in the Selling Process That Concerned with Identifying

Question 4

Question 4

Multiple Choice

A step in the selling process that concerned with identifying firms and people most likely to buy the seller's offerings is called _______________.


A) lead generation
B) lead qualification
C) preapproach
D) needs assessment

Correct Answer:

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