Kelly's Kitchen Strives to Improve Its Customer Service and Makes

Kelly's Kitchen strives to improve its customer service and makes sure that its customers enjoy the food and ambience at the restaurant.The restaurant's manager gathers and assesses customer reviews from various online sources and then evaluates their opinions and sentiments.This scenario illustrates the process of _____.

A) personal selling
B) social media monitoring
C) market basket analysis
D) social commerce

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