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When a Company Implements After-Sales Service and Support CRM Software

Question 73

Multiple Choice

When a company implements after-sales service and support CRM software, salespeople


A) have more time to focus on increasing sales because the system does customer support for them.
B) have instant access to a record of everything that occurred during online customer interactions.
C) are required to manually track and document every customer's case history and preferences.
D) are in a much better position to respond to customers' needs and build customer loyalty.

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