Essay
The Stinky Cheese Company is opening a new plant and needs to hire several hundred new employees.Unfortunately, it is having a very difficult time attracting and recruiting new employees due to the false perception that it is a smelly place to work.You have been hired as a consultant to help them with employer branding.What will you tell them about employer branding in terms of what it is, what kind of factors it conveys, and how best to convey it?
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