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If Someone Wants to Create an Attitude That Will Last

Question 66

Multiple Choice

If someone wants to create an attitude that will last a long time, he or she should use the________ route of persuasion. If someone wants to create an attitude that will last only a short time, he or she should use the ________ route of persuasion.


A) peripheral; central
B) central; peripheral
C) implicit; explicit
D) explicit; implicit

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