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The Statement, "The Black, Rectangular Intech ThinkPad Has a Red

Question 58

Multiple Choice

The statement, "The black, rectangular Intech ThinkPad has a red tracking ball and a multicolored Intech logo set at 35 degrees in the lower right corner," is an example of a(n) :


A) product benefit.
B) market need.
C) product advantage.
D) segmentation variable.
E) product feature.

Correct Answer:

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