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In Order to Avoid Upsetting Customers Who Learn They Are

Question 21

Multiple Choice

In order to avoid upsetting customers who learn they are getting different prices than their neighbors, e-marketers should use customer-accepted reasons. These reasons may include ________.


A) giving discounts to new customers
B) giving discounts to loyal customers
C) adjusting shipping fees due to outlying locations
D) all of the above

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