A Market Segment Meets All Criteria for Viability

A market segment meets all criteria for viability. However, what else is necessary for a firm to successfully pursue that segment?

A) The segment should allow for little competition.
B) The segment should be inexpensive to reach.
C) The segment should have synergy with the firm's mission.
D) The segment is easy to reach with traditional forms of communication.
E) The segment's members cannot overlap into other segments.

Correct Answer:

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