Nan Presents Her Plan for a Slip-On Shoe That Is

Nan presents her plan for a slip-on shoe that is water repellent,inexpensive,and highly fashionable.She believes that the market for the product is "everyone in the city of Seattle." Because of this,she forecasts that she will capture 40 percent of the market.What is the business plan error that Nan is incurring?

A) too much fluff in the presentation
B) no clear product benefits
C) the exaggerated hockey stick
D) There is no error.This is a reasonable estimate.

Correct Answer:

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